Monthly Archives: April 2012

Rates Thursday

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Positives and Negatives of Social Networking

85% of adults claim their interactions online have been mostly positive. However, teens have a stronger online presence. According to the chart below teens are more likely to have a negative result due to social networking sites such as Facebook, Twitter, Google+ or blogs such as LiveJournal or WordPress.

What does this mean for real estate? Future customers will be jaded about online interaction and therefore will be more difficult to reach, but it doesn’t mean we will stop trying.





MLS Monday

Just released statistics from MLS data comparing March 2011- March 2012 for the Chicago area.

Some highlights are:

  • 11.1% Change in Closed Sales for All Properties
  • 1,680 Attached Homes Under Contract, a 56.1% increase from the previous year
  • 1,155 Detached Homes Under Contract, a 42.8% from the previous year

Rates Thursday

Rates via Guaranteed Rate for the week of April 16th. Rates for a 30 Year Fixed are 3.875%. We’ve had the best winter housing market in five years, let’s hope this continues!

The American Dream

What is the American Dream? The generic answer is having a better life than your parents did. Buzz words like opportunity and prosperity are used. But with rising costs of education, the tanking economy and overall malaise, what defines the American dream?

John Adams described the American Dream:

“I must study politics and war that my sons may have liberty to study mathematics and philosophy. My sons ought to study mathematics and philosophy, geography, natural history, naval architecture, navigation, commerce, and agriculture, in order to give their children a right to study painting, poetry, music, architecture, statuary, tapestry, and porcelain.”

However, is owning a home still an integral part of the American Dream?

The Millennial Generation, born between 1979-1994, still believe that owning a home is important. Even though the Millennial Generation was less likely to own a home compared to Gen-X, Boomer or Silent Generation.

Owning a home means freedom. The Pew Research Center found that owning a home was the third goal of the Millennial Generation, past having a successful marriage, children and tied with helping others.