Monthly Archives: June 2012

Friday Social

Facebook ads are a great option for advertising across a wider spectrum, especially for small businesses. However, it is interesting to note that women click on more ads than men via Facebook. Could this be because women are more engaged in social media?

Rates Thursday

Guaranteed Rate is offering a steady rate for a 30 Year Fixed of 3.625%. Record low mortgage rates will hopefully drive the market into a quicker recovery.

MLS Monday

Homes under contract have continued to rise in DuPage County. Last week we profiled our location, Elmhurst, specifically. This week in DuPage County homes under contract have risen 32% from June 2011 until May 2012. This information was provided by #MRED.

 

Rates Thursday

Guaranteed Rate is offering a 15 Year Fixed Mortgage Rate at 3.125%. For more information visit their website.

MLS Monday

Homes under contract in Elmhurst have jumped from 404 from June 2010-May 2011 to 517 from June 2011-May 2012. This information was provided by #MRED.

Friday Social

Microsoft is on hand to purchase Yammer, the workplace alternative to Facebook. What does it mean about software companies who purchase social media? Is this an emerging trend for the future? Will the Yammer “Y” logo turn into an “M” for Microsoft? Just two months ago Facebook purchased Instagram for around the same price, one billion dollars.

 

 

Rates Thursday

Rates are steady at 3.625% for a 30 Year Fixed Mortgage. To learn more visit Guaranteed Rate at the link.

MLS Monday

Average market time for DuPage County has remained consistent at 161 days. This information was provided by #MRED.

The Future is Mobile

Are you reading this via a mobile device right now? You wouldn’t be the first or the only. Thirteen percent of our Yelp Business traffic came from mobile devices this year. Twenty-nine percent of adults now own a tablet. Mary Meeker’s Internet Trends offers up very valuable information about the emerging mobile market. Customers want information quickly. They want to check in, out, tweet, like and pin everything they see. In the next five years expect more marketing dollars to go into tablets and mobile rather than online or print.

The Art of Paying Attention

What has consistently been ranked as a quality in a good real estate agent? Listening and communicating. Now that we are Facebooking, Tweeting, Pinning and Blogging, where can we find the time? We’re being notified every minute of the day on E-mail and Social Media. Willpower, memorization and note taking is key. Time Magazine calls it a cycle of observation, by observing and engaging we can retain more knowledge and craft elegant responses.